The Harry Potter marketing machine is heating up with the July 21 release of Harry Potter and the Deathly Hallows (Book 7) and July 13 movie release of Harry Potter and The Order of the Phoenix (Book 5):
Warner Brothers recently opened its Dumbledore’s Army site. You can catch The Order of The Phoenix movie trailer here as well.
Scholastic is sponsoring a Knight Bus tour as well as holding a weekly contest plus tons of online activities.
And many bookstores will hold a party the evening the book is released at 12:01 AM. (My son and I attended the Borders party for Harry Potter and The Half-Blood Prince. Fun!)
In the April 23 issue of DM News, Rachel Coun, brand manager for Scholastic, reports that they will market the book to all ages — kids and adults.
This is a smart move.
Many of my friends read Harry Potter — in fact, I know of a NY law firm where the partners discuss HP!
Yet other adults laugh and think HP is just for kids.
Do you read Harry Potter? If so, when did you start and why?
I started reading HP after the third book came out. I wanted to know what all the fuss was about. I was instantly hooked two pages into the first book!
Hat tip to The Leaky Cauldron — the source for all things HP.

