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MarCom Writer Blog

April 27, 2007

Friday Fun Post: How Many of You Read Harry Potter?

The Harry Potter marketing machine is heating up with the July 21 release of Harry Potter and the Deathly Hallows (Book 7) and July 13 movie release of Harry Potter and The Order of the Phoenix (Book 5): 

Warner Brothers recently opened its Dumbledore’s Army site. You can catch The Order of The Phoenix movie trailer here as well.

Scholastic is sponsoring a Knight Bus tour as well as holding a weekly contest plus tons of online activities.

And many bookstores will hold a party the evening the book is released at 12:01 AM. (My son and I attended the Borders party for Harry Potter and The Half-Blood Prince. Fun!)

In the April 23 issue of DM News, Rachel Coun, brand manager for Scholastic, reports that they will market the book to all ages — kids and adults.

This is a smart move.

Many of my friends read Harry Potter — in fact, I know of a NY law firm where the partners discuss HP!

Yet other adults laugh and think HP is just for kids.

Do you read Harry Potter? If so, when did you start and why?

I started reading HP after the third book came out. I wanted to know what all the fuss was about. I was instantly hooked two pages into the first book!

Hat tip to The Leaky Cauldron — the source for all things HP.
 

Filed under General Musings

About the author: Dianna Huff

A web marketing expert, Dianna helps companies grow by developing really cool Websites that generate leads. She knows her stuff. Download her FREE B2B Web Marketing Toolkit for proven Web marketing strategies that work.

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  • http://www.emarketingperformance.com/ Katie Cummings

    I too started reading them after the third book because I wanted to see what the big deal was. I read them out loud to my son. It was nice because we could both really enjoy it. I don’t care for the movies so much, but the books are great for getting a child interested in chapter books.

  • http://marcom-writer-blog.com Dianna Huff

    Katie, I read them all to my son, too. He was thrilled to attend the HBP book party — and buy his own copy of the book.

  • http://dreams-are-yours-to-share.blogspot.com Dan Hanosh

    Hi

    Sure I read Harry Potter and I guess I’m looking forward to reading number 7 . . . I feel I watched her grow as a writer . . . I’m certainly glad she stopped repeating what happened in the previous novel. I’m sure no one ever starts the series in the middle. As a writer myself, the potter series was a fun read.

  • Sasha

    I started reading the books more or less before the 4th one was released. Until then I didn’t really know what Harry Potter was, and I was beginning to afraid it was something you ought to know and it would be embarrasing if you don’t (something like 2+2=4). So, I started reading it from the first book, got hooked and I am a Potter fan ever since. :-)
    When my son was just born, I read somewhere that no matter what you read, you can read it aloud to your newborn, so he heard a lot of a third book. Don’t know how much he remember though – he is three years old now. :)

  • http://marcom-writer-blog.com Dianna Huff

    Sasha, the other reason I started reading them is because someone made a joke about a “muggle.” I don’t like not knowing things, so I went to the Children’s Library and checked out HP.

    Your son will be a fan in no time — it’s so much fun when they get into it, too.

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Dianna Huff specializes in B2B Web marketing and consulting for small business with a focus on generating leads and sales for clients.

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