I finally joined LinkedIn — the social networking site for professionals. I resisted for a long time. I have a good solid network with whom I keep in touch on a regular basis. Plus I have a Website and a blog, and I do make an effort to network face-to-face.
I really could not see the advantage of being “linked in” on LinkedIn. But a couple of people convinced me I should do it, so I did.
After I filled out my profile and accepted months (hell, years) old invitations to join other people’s networks, I felt like a part of my marketing soul had been split off — similar to Voldemort’s Horcruxes in the Harry Potter books.
I can now see the advantage of LinkedIn, but why do I need to maintain yet *another* online presence?
Are you part of LinkedIn? I’ve asked this question before, but what does LinkedIn do for your business or your career? So far, no one has given me a definitive answer.
8/13 Update: Maura Welch, who writes the Boston Globe’s Business Filter blog, has a link to a BuisnessWeek article titled, “Confessions of a LinkedIn Dropout.” The writer, Jeff Pulver, talks about why he left LinkedIn and now uses Facebook. He states exactly why I have problems with LinkedIn — it’s non-viral. Once you go viral, there’s no going back.