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MarCom Writer Blog

March 19, 2008

Finding Time to Read: 8 Tips for Time-Deprived Professionals

B2B Post of the Week

In response to my post, “Overcome the ‘What Will We Write About?’ Blog Hurdle: Develop a Beat,” Ixali asks for tips on time management in order to find time to follow one’s “beat” (i.e. — read more).

To help Ixali — and anyone else who is time-deprived — I’m reposting the tips I presented in an article I originally wrote for the Visual Thesaurus. Enjoy!

Keeping up with the flow of information can be difficult – especially deciding what to read first when time is limited. The trade publications sitting in a pile on your desk? The feeds from blogs? How about those weeks old e-newsletters sitting in your inbox or that newspaper article you saved for later and that is now turning yellow with age?

And, don’t forget best-selling business books, such as Good to Great, The Tipping Point, and The World is Flat.

More important than what to read, the question really is, just when do you find the time to read everything? As knowledge workers, we’re up to our necks in phone calls, emails, deadlines, memos, and meetings.

Trying to squeeze yet another 15 minutes out of the day can seem impossible. However, we all have time to read — you just have to learn to look for it in unexpected places. What follows are my tips for finding time to read — plus some equally good tips from my friends and colleagues.

1. Maximize daily downtime

Are you usually a few minutes early to a meeting or do the meetings you attend start late? If you combine working and raising a family (aka, you work from home), maybe you have to wait in the school carpool lane for 10 to 15 minutes each day. Or, you may use public transportation to commute to and from work.

Whether five minutes or thirty, these little pockets of time make ideal reading times. To help maximize these periods, I have a vinyl case with a zipper that sits on my desk. As magazines and other materials arrive in the mail, I place them in the case. I also print out e-newsletters and reports and file them in the case as well.

Then, when I know I’m doing the carpool, or I have to take my son to piano practice, I bring that case. I can whip through a pile of material in 15 minutes to a half hour while waiting for my son. (I keep a pen and sticky notes in the case as well. That way I can note action items to be added to my to-do list or whether I should forward the article to a colleague or client.)

2. Read the table contents first

Instead of thinking you have to go through entire magazines from cover to cover, read the table of contents as magazines arrive and cull the articles that interest you. Put them in your briefcase for later reading.

3. Cut down on your TV time

I’ve never been a real TV watcher, but my family is. So at night, when they’re watching the Simpsons, I’m reading business magazines. The content is interesting enough that it keeps my attention, but it’s light enough that it doesn’t hurt my brain after a full day of work.

Copywriter and direct mail expert Bob Bly goes to his reading room when his family is otherwise occupied with TV or video games. “My reading room is strewn with books and magazines and when I can, I go up the steps to this room, get comfortable on my reading couch and read.”

Says personal branding expert Lyn Chamberlin, “I read for pleasure in the very, very early morning and for business at night when the rest of my brain cells are fried. Usually I have mindless TV on in the background so that I can tell myself I’m not really watching it but accomplishing something productive instead.”

4. Read while you cook or exercise

Ok, this takes some practice, because you can easily lose track of time and burn dinner, but I’ve found that I usually have five to ten minutes while dinner is cooking to quickly skim through one of the weekly business publications I receive. Usually the news is general enough that a quick scan lets me see if information needs to be culled.

At my gym, you can watch mindless music videos or TV while on the treadmill or other exercise machines. However, I’ve noticed some people read. I’m not sure how they do this, but it’s a good use of time!

5. Read in the bathroom

My good friend, Mac McIntosh, a business-to-business sales lead expert, reads while in the bathtub! I laughed out loud when he told me this, but he’s in good company because according to him, Alan Greenspan reads in the tub, too.

Another person I know, who asked that I not use his name, reads while, well, you know where he reads. He says, “In just five minutes, I can read three to five pages of a business book. I’m able to get through a half dozen books a year this way.”

6. Read before everyone gets up

When the weather is nice, Bob Bly likes to get up early on the weekends and read the newspapers in the back yard. (Heaven.)

7. Read while traveling

Whether traveling by car, boat, plane, or train, bring along your reading material.

8. Listen to audio books while driving

According to motivational speaker Steve Chandler, when we use our drive time to listen to tabloid-type news or music, we undermine our own frame of mind. In his book, 100 Ways to Motivate Yourself, he states, “If we’re more selective with how we program our minds while driving, we could have some exciting breakthroughs in two important areas: knowledge and motivation.”

You can find excellent motivational and educational audio books at the library, in bookstores, and on the Internet. I know a Fortune 500 executive and mom to three kids who simply does not have time to read books. So she buys them on CD and listens to them while driving to and from work.

As you can see, we all have small amounts of time throughout the day to catch up on our business reading.

To make the most of these periods, have your reading materials ready to travel with you. Keep a pencil handy for jotting action items, and learn to skim material for relevant information. You’ll quickly cut that “to read” pile down to nothing.

Do you have any tips to add?

Filed under General Musings

Tagged with Professional Reading, Self-Learning

About the author: Dianna Huff

A web marketing expert, Dianna helps companies grow by developing really cool Websites that generate leads. She knows her stuff. Download her FREE B2B Web Marketing Toolkit for proven Web marketing strategies that work.

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  • http://www.WritingWhitePapers.com/blog Michael A. Stelzner

    Great tips!

  • http://marcom-writer-blog.com Dianna Huff

    Thanks, Mike!

  • http://www.TheProfitableFreelancer.com Ed Gandia

    Thanks for the tips, Dianna. How timely!

    This issue is near the top of my agenda for this year — reading more in less time, that is.

    I love your tips. The folder idea is priceless. I’m going to have to try that.

    Here are 2 other tips I’m trying…

    1) Subscribe to Soundview Executive Book Summaries. This is my 2nd year with these people, and I couldn’t be happier. They summarize some of the most important and relevant business books in about 25 minute audio recordings. You get 2 – 3 summaries per month, and you also get each summary in a printed form so you can review it later (I find that the combination of audio + print helps me ratain a big part of the material).

    These summaries have been a big help for me. I don’t feel the anxiety I used to feel before when I saw myself skipping so many important books due to time constraints. Plus they make me a better copywriter. Knowing what CEOs and top execs are reading (and reading it yourself) is critical.

    2) Learn to read faster. My goal this year is to triple my reading speed. Other than being more selective about what I read, I honestly think that reading faster needs to be part of my strategy. So I just bought the PhotoReading program to try out. I’ll let you know how that works out for me.

  • http://marcom-writer-blog.com Dianna Huff

    Ed, Love the tip about Soundview! Thanks!

  • Stan

    Thanks Mike for the tips,
    I’m really in to audiobooks, still have the need to read it myself although I am subscribed to Soundview, they occasionally save me some valuable time. The thing is, I just purchased a new laptop and I can’t put the thing down for even a second. It’s my first one so try to understand my enthusiasm. The purchase eventually caused me to ignore my books and newspaper, and read virtually everything I need via the net regardless to where I am (wifi). I find my self reading constantly and I love it.  Anyways, Mike, thanks again fro the great tips and keep them coming.

  • http://marcom-writer-blog.com Dianna Huff

    Stan, Glad you like the tips. But put down that laptop and get a real book!

  • http://www.TheProfitableFreelancer.com Ed Gandia

    Dianna – Here’s something else I’ve discovered…

    When I used to carve an hour a day to catch up on my reading, I never got to everything I wanted to.

    Now, I only give myself short windows (15 – 30) min. I keep reminding myself that I need to get this info down quick. And guess what? I get it done faster!

    I know, I know. Reading is supposed to be pleasurable. It still is. I just find that by giving myself shorter time slots, I run through it faster by focusing more on the article/book and not on distractions.

  • http://marcom-writer-blog.com Dianna Huff

    Ed, That’s the secret, really. As I said, don’t read the entire magazine, just read what interests you. However, when I read for pleasure, I take my time. :-)

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  • http://www.kidsfreesouls.com ilaxi

    Thanks for the tips:-) I will try implement all. And thanks again…your reading tips brings memories back to non virtual world – reading all the stuff we could.

    btw, the spelling is ‘ilaxi’ – just a typo I guess.

  • http://www.foreclosuresmass.com Sheila Farragher-Gemma

    Hi Dianna,

    Audible.com is another great find with loads of audio books on many subjects. I download them to my IPod and have an endless supply of “reading” materials!
    Sheila

  • http://marcom-writer-blog.com Dianna Huff

    Sheila,

    Thanks for the tip! I listen to CDs while driving — great use of time.

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Dianna Huff specializes in B2B Web marketing and consulting for small business with a focus on generating leads and sales for clients.

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