I’ve been watching my e-newsletter new subscriber stats for a while now, mostly because the number of subscribers had been increasing even though e-newsletter open rates have been declining — according to most industry reports.
In the last year, the number of people who subscribe to my e-newsletter on a daily / monthly basis has doubled, as has the overall number on the list.
The number of subscribers started increasing when I added my e-newsletter subscription form to this blog — which generates more traffic now than my DH Communications, Inc. Website.
Because I have a field on my subscription form that asks people how they found me, I’m able to see which marketing tactics generate the most subscribers.
Hands down, “search” is the number one method of driving traffic and subscribers. Over 89% of new visitors to the blog came through Google organic search alone (for the period 1/1/09 to 6/15/2009).
For the time period cited, approximately 25% of all newsletter subscribers came via search.
Writing articles for other blogs, portals, and e-newsletters is the second best way to drive traffic and subscriptions. For example, an article I wrote for Jill Whalen’s High Rankings Newsletter netted over 100 new subscribers in 24 hours.
And today (June 25), MarketingProfs featured my blog post about “Plug & Play Website Templates” in their Get to the Point e-newsletter — which is driving e-newsletter subscribers even as I write!
What has surprised me the most, however, is the number of subscribers who come in from *comments* I’ve left on blogs — as well as links to this blog from other bloggers.
I’m surprised for two reasons: I didn’t really think people followed blog links, and two, blogs were supposed to supplant e-newsletters when in fact, it’s blogs driving the traffic — and subscriptions.
I’m not quite sure what ideas or analysis I can derive from my numbers except for this:
Despite the number of blogs to which I’m subscribed and don’t have time to read, I always seem to find time for e-newsletters and this is because the e-newsletter arrives in my inbox — whereas I have to open my blog reader to access new blog posts, something I don’t do often enough.
An e-newsletter is like a good sandwich — quick and easy to digest.
Done well, e-newsletters give me a quick tip or two I can use. Most important, they arrive in my inbox without me having to do much of anything — except subscribe once.
If you read still subscribe to and read e-newsletters, please tell me why. I’d love to know.