Having spent over five hours writing Web content changes into a Word doc in order to send to the client’s Web designer, I realized that WordPress is one of those “best kept secrets” that businesses need to know.
Many people know of WordPress as being a blogging platform, but few realize you can use it for your company Website as well. I’ve come up with 10 reasons why small business owners and marketers should consider a WordPress Website.
1. It’s easy to make changes — Typos, SEO tweaks, copy changes, all are easy to do. Just open a page, make a change, and you’re done. No more sending Word docs to designers or trying to do it yourself using complex programs such as Dreamweaver.
2. You can find a plugin for just about anything — Want breadcrumb navigation? There’s a plugin for that. Want to allow people to view your most popular blog posts or retweet them? You can find plugins for those functions as well.
3. You can incorporate your blog — Instead of maintaining two sites, you can add your blog to your Website and in the process, send all that really lovely traffic to one site. Woot!
4. You can incorporate your newsletter — One thing I struggled with for a long time is newsletter html redundancy. Not only did I have to produce code for the Constant Contact interface (xhmtl, to be exact) but I had to produce html code for the Website in order to archive each issue. It was a total pain in the butt and cost money, too.
Thanks to WordPress, I can now easily add each issue to my site and in the process, my newsletter archive page is updated automatically. Even better, people can now leave comments on each issue versus having to email me.
5. You can make SEO tweaks on the fly — Using the All in One SEO Pack plugin, it’s really easy to develop Title and meta tags, plus the plugin tells you the character count of each. Previous to WordPress, I had to write my Title and meta tags in Word and then use the “word count” feature to determine the character count.
When you want to make minor changes to a tag, you open the page and make them. Presto, you’re done.
6. It’s easy to add new pages — Once you have your Website template in place, it’s super easy to make new pages and post them to to your site — an important consideration now that we’re all content creators / publishers.
7. It’s easy to add video — As Matt Cutts of Google stated, the search engine is looking to see if sites now incorporate video. WordPress makes is very easy to add video clips.
8. Your site is smart-phone friendly — WordPress sites render really well on iPhones, Android and other smart phone devices.
9. You save time — Instead of back and forth, back and forth between multiple people over email, you can create a page in WordPress and have people view it and/or edit it in “Draft” mode.
10. You save money — You can make lots of simple changes on your own in a quarter of the time. (For more advance changes, I do call on my WordPress designer. I also use him for help with plugins as some of them can get a little tricky.)
Can you think of other reasons why small business owners and marketers need a WordPress-enabled Website?