“The Web’s biggest challenge of recent years,” Cashmore, states, “is that content creation is outpacing our ability to consume it: ‘Information overload’ has become an increasingly common complaint.”
Indeed, if you’re like me, you read a dozen or more blogs, you follow hundreds of people on Twitter, and you participate on LinkedIn and/or Facebook. In addition, you may read books, newspapers, and magazines.
I have some days where I feel like my brain is so crammed with information that I can’t squeeze in another fact.
Yet, to be successful online, B2B companies must continually create new content and constantly promote content others produce.
HiveFire is a new company that offers an automated content curation service — and they just produced their first e-book: Content Curation: Taming the Flood in B2B Social Media.
The e-book outlines three steps for successful content curation:
- Identify — Search and filter information
- Organize — Tag, summarize and rank content
- Share — Publish information consistently and frequently
The e-book authors also explain why B2B needs to pay attention to and practice consistent content curation coupled with content creation:
You draw prospects in with third-party curated content and then expose these people to your ideas via your original content. You do this through blogs, e-newsletters, a Learning Center, Webinars, etc.
The e-book is available via free download — meaning you don’t have to register for it. Read it and pass it on!