In a December 2009 CNN article, Pete Cashmore, CEO of Mashable, stated that content curation would be one of the top Web trends to watch in 2010.
“The Web’s biggest challenge of recent years,” Cashmore, states, “is that content creation is outpacing our ability to consume it: ‘Information overload’ has become an increasingly common complaint.”
Indeed, if you’re like me, you read a dozen or more blogs, you follow hundreds of people on Twitter, and you participate on LinkedIn and/or Facebook. In addition, you may read books, newspapers, and magazines.
I have some days where I feel like my brain is so crammed with information that I can’t squeeze in another fact.
Yet, to be successful online, B2B companies must continually create new content and constantly promote content others produce.
HiveFire is a new company that offers an automated content curation service — and they just produced their first e-book: Content Curation: Taming the Flood in B2B Social Media.
The e-book outlines three steps for successful content curation:
- Identify — Search and filter information
- Organize — Tag, summarize and rank content
- Share — Publish information consistently and frequently
The e-book authors also explain why B2B needs to pay attention to and practice consistent content curation coupled with content creation:
You draw prospects in with third-party curated content and then expose these people to your ideas via your original content. You do this through blogs, e-newsletters, a Learning Center, Webinars, etc.
The e-book is available via free download — meaning you don’t have to register for it. Read it and pass it on!
