The one thing I admire — a lot — about David Meerman Scott is his ability to skim the surface of the marketing trenches, see the big picture, and then communicate new trends and forces at work.
(I think this is due to the fact that he surfs on oceans around the world. He sees the tops of the waves versus being buried in them.)
He’s released the Introduction and first chapter to his new book due out in November, Real Time Marketing and PR.
People, I got goosebumps reading it. Even though I had already heard David present the Taylor Guitar story, I really enjoyed reading the back story and seeing an example of real-time marketing — one that *any one* of us could easily do.
If the first chapter is any indication, David has another international best-seller on his hands.
You can download your own copy from David’s blog — Web Ink Now.
Can’t wait for the book to come out!