I read an article in a newsletter recently that stated marketers should ensure their most important message appears at the top of a Web page as Google cuts off search results after a short number of words.
I know for a fact that search engine bots “read” and cache all of the information on a page because I’ve seen my own “bottom of the page” content in the SERPs.
Wow, that’s straight out of the 1995 SEO handbook. There are no rules when it comes to the search engines in terms of number of words or [their] placement on the page. Whatever is best for people is typically best for search engines since they’re looking for the best pages for their users (the searchers).
There you have it! To see how Google does view your page, you can do the following exercise:
1. Run a search for your company name. Your company should be #1. (If not, call me!) Click the “Cached” link on your listing.
2. This brings you to Google’s “Snapshot” of your page. Here you can see when Google last crawled your site — always handy information to have. Click the “Text-Only Version” link in the top right corner.
3. This brings you to a new page that shows you how Google’s bot sees your page. You should see lots of yummy text for the bot to crawl — and index.
Seeing this page should make it very clear why copy that’s good for people (your prospects and customers) is also good for search engines.
Don’t see any text or you want to create more of it? You can call me about that, too. I write damned good optimized Web content that shows up in search engines and that gets your prospects to call you.