I first came across San Jose Plumbing when I was part of a Twitter Follow Friday. I tweeted about their social media approach, they featured my tweet on their Facebook page, and soon after Carol Stephen, the voice behind San Jose Plumbing, and I connected by phone.
San Jose Plumbing got on my radar because of the content being posted: lots of relevant how-to stuff.
Owner and plumber Robie Dobkins started the business in 2007, focusing on commercial properties and re-piping services. Like many small business owners, Dobkins soon realized he would rather focus on his trade than tweets. As his business grew, he hired Carol Stephen of Your Social Media Works to manage his company’s Facebook and Twitter accounts and to develop a social media marketing strategy.
What I like about Stephen’s approach is that she’s emphasized research over content creation. She searches the web for interesting links and adds a San Jose Plumbing twist — keeping the content fresh and interesting.
For example, I love this Facebook post, with an accompanying video, about how to change a shower head. (Video posted below.)
Thanks to Stephen’s efforts, San Jose Plumbing’s Facebook page and Twitter account (@sanjoseplumbing) are a watering hole for contractors, businesses and clients. It’s a source of information on plumbing, household maintenance and repair, and company news. Throughout, Stephen’s sense of humor keeps it light and fun.
Their unique approach has won them many Facebook “likes” and Twitter followers, and they were especially excited when renovation and repair expert Bob Vila (@BobVila) started following them on Twitter.
San Jose Plumbing’s Facebook post caught my attention because I need a new shower head and couldn’t figure out how to remove the old one. Secret tip: use a towel!