You can read the various points he made. (The link goes to the Twitter search results for the hashtag #semne — if you can’t see anything, just go to Twitter and use #semne in your search.)
Suffice to say, the key takeaway is this: Unique content written by people for people AND NOT SEARCH ENGINES is key. What is unique content? It’s content that:
1. Isn’t a rehash of crap that already exists.
2. Isn’t stuffed full of keywords.
3. Answers people’s questions — whether they’re making a purchase decision or writing a paper.
Google is getting much smarter (and I think with Larry Page back in the CEO seat, we’ll be seeing even more changes like the Panda Update as Google refines its core product: search). All kinds of things, from social media signals to whether people have blocked a site using the Google Chrome extension, now play into how a site ranks.
What all this means for B2B is that your content must be fresh, clean, and unique. According to Enge, Google’s Panda algorithm is going to become much, much smarter and pretty soon it’s going to be knocking smaller crappy sites off the top positions for many of the same reasons that it bumped off eHow.com and Ezinearticles.com. (As my clients know, I have never advocated adding spammy, half-baked articles to sites like these for SEO or marketing purposes).
Jill Whalen is forever saying that content that’s good for people is good for search engines. Write great content — or get someone like me to write it for you — and you won’t ever need to worry about things like the Panda Update. You’ll also increase conversions and sales.