As I posted a few weeks ago, I’m in the process of completely rebranding myself: new logo, new look, new tag line and a completely revamped Website.
I’m doing this because my work has changed quite a bit in the last few years. I no longer “just” write copy. Today, my business is all about helping small B2B companies generate Website leads through what I call Website Overhauls. I now consult with clients on everything from strategy and positioning to Website audits and SEO.
This sea change in my business prompted me to completely rebrand myself so that I could focus more on this type of work — and less on straight copywriting. You can see my home page mock up to the right. (If you love it, you can get one like it from the fabulous Rachel Cunliffe at Cre8d Design. She designed it.)
And so, as a way to countdown to the launch of my rebranded Website (and to light a fire under my butt to get this new site DONE before the end of May), I’m doing a Facebook campaign: 31 Tips in 31 Days for Generating Website Leads.
I didn’t come up with this idea. Constant Contact did something similar back in February with their awesome “Fanbruary” campaign, which I loved. So I adapted it.
Coming up with 31 tips has been fun. I had no idea I had so many until I started going through my files. (My copywriter associate Holly Yoos says I have enough content to write a book.) I hope you enjoy them and implement some of them too!
You can get easy access to all 31 tips by “Liking” my Facebook page (I’ll also be posting them on Twitter). If you like the tips, let your fans know. Thank you!
And thank you for your support, comments and feedback these last 14 years. It feels really good to be making this change. It’s a great fit for me and what I love to do. I’m very excited! Woot!