My trainer, Sherry, holds 13-week bootcamps where the goal is to reduce body fat and get into your “skinny jeans.”

The other day I saw her flyer in the locker room and was instantly struck by what a great job she did showing the results of working out with her. (I cut off her call-to-action that includes her contact info in order to protect her privacy.)

What I like about this flyer:

1. She posted results in language her prospective clients understand — Who doesn’t want a smaller pant size?

2. She made her customers the stars — Instead of talking about herself, the flyer is all about her clients.

3. It’s short and sweet — You “get” the message instantly. Work out with Sherry and look fabulous in 13 short weeks.

Quick Tip: When posting success stories or case studies to your B2B site, call out the important facts that people can see at a glance and use numbers your customers instantly understand (whatever they may be).

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Do you have a great “results” example? Share it in the comments below. And, if you want more tips like this one, follow me on Facebook — I’m posting 31 Tips in 31 Days for Generating Website Leads. Woot!