I’m happy to announce that this site won a Gold 2012 MarCom Award.
According to information provided by the MarCom Awards, the organization received over 6,000 entries from companies in the U.S., Canada, and several other countries. Entries ranged from full marketing campaigns to writing samples.
About 18% — or 1,080 entries — won the prestigious Platinum award. These entries are judged to be the most outstanding entires. (I’ve won two Platinums: One for a site I did for the National Security Institute, and one for my E-book, Five Strategies to Increase Sales Now.)
This year I won a Gold in the category of Website: Marketing, PR, Advertising Agency. Entries receiving the Gold were judged to exceed the high standards of the industry norm. Approximately 18% of entries received the Gold.
According to a short video, some of the most successful advertising agencies and Fortune 500s enter their work (and win).
Needless to say, I’m pretty happy about this award. When I was in the pre-design stages of my site, I looked at a lot of advertising / marketing firm sites and came away less than thrilled. The number one turnoff? Flash. And “me, me, me” copy. I knew I wanted this site to educate people — and to be an example of how to develop a site that shows a company’s unique expertise and authenticity.
The best compliment I receive these days is when people come to my site and then call or email to say, “I can tell from your site that you really know what you’re doing and that you’re approachable.”
(And thank you to the fabulous Rachel Cunliffe who worked with me start to finish.)