I’m the owner of the LinkedIn B2B Social Media Group (ownership is changing soon!) and just spent a good 45 minutes cleaning out posts, most of which were spam or promotional in nature.
There’s no denying we’re in a content glut. Companies are vomiting content. I’m part of the content glut. I create it for clients, I create it here on this blog, I produce three email newsletters a month. It used to be, when I first started out, that I’d send out one e-newsletter a month. That’s it. I’d read a few newsletters each month but most of my content I consumed by reading magazines and books. I still read books but not magazines anymore.
I am overwhelmed by information.
As I was deleting the hundreds of LinkedIn Group posts that had built up over a two week period, I began to wonder if someday (maybe hopefully, please God) content would begin to derive value due to its exclusivity versus how many times it got passed around the Internet like dandelion seeds.
I have no answer to this problem. I only know that in the current content arms race, I have become more thoughtful about what I post and why. Hopefully my audience is better for it. I know I am.