This is Google’s new rel=”author” tag. According to the posts I’ve been reading, having your picture associated with content in the search results increases click throughs — and who doesn’t love that?
To get your picture to appear, you can follow Google’s (somewhat confusing) instructions. OR, if you use WordPress and the Yoast SEO plugin, you can do it in two seconds.
Step 1: Create a G+ profile.
To make this tip work, you need a G+ profile. If you have profile, skip to Step 2.
You can create a profile whether you’re a company of one or you work for a large organization and have become the person people in your industry know. On your profile, add a great headshot of yourself.
You’ll also want to add links to your other social media profiles and any blogs to which you contribute. NOTE! If you link to a blog to which you contribute, link to the “Author” page where you’re listed, not the blog’s home page.
You can find lots of posts about how to set up a good G+ profile, so I won’t cover other basics.
Step 2. Configure the Yoast SEO plugin.
Open your WordPress installation and go to the Yoast SEO plugin. Click “Titles and Metas,” then click the “Home” tab.
Now choose yourself as the author of your blog. Click “Save Settings.”
Now go to “Users” menu on the left and click “Your Profile.”
Add your G+ profile link in the G+ field under “Contact Info.” Click “Update Profile” and you’re done.
For more tips on how to use G+ for SEO purposes, you can read this excellent SEOmoz post, 10 Dead Simple Tips to Take Advantage of Google+ for SEO.
Do you like Quick Tips like this? Is this one too basic? Did you already know it? I’d love your feedback as I do want to provide information you can use. I always figure that if I don’t know something, then others probably don’t either. Leave your comments below.