I just learned that The Buyer Zone has named my blog as one of the best B2B blogs for 2012. (I came in at #4).
I’m a little shocked, to say the least. I purposely cut back on my blog and social media consumption last year. I realized I was reading way too much stuff and becoming overwhelmed. All that content was clouding my thinking. I resolved to write less, but write higher quality content. This means I’m no A-List blogger, to say the least.
The cutting back and following my own gut instinct has been very good. I’ve begun noticing trends in ways I never really did before. As such, I’m quoted on the BuyerZone page as saying:
B2B Websites have to be unique in order to grow: Unique design, unique content, unique voice. This whole trend of using WordPress themes, stock images and “me too” copy is a death knell for small businesses.
A small business’ most important asset is the fact that it is small – and different. To hide this asset under mass-produced design, images and copy is a travesty.
This topic is what I’ll be covering more of this coming year — that and mobile. I’m really excited about it. I’m very passionate about the value a well-developed Website brings to a small business. I’m excited about sharing my ideas with you — and to see what you think.
Thank you, Sylvia Rosen and The Buyer Zone for reading and honoring my blog. Wow!