I’ve been on a limited engagement with social media for months now. One, I had become completely overwhelmed and two, I had the same problem that’s plagued writers since the dawn of time: everything I had to say had already been said — and was being said ad nauseum by . . . well, everyone.
Having this downtime has allowed me to approach social media from a 50,000 foot perspective — and to determine what exactly I wanted social media to do for me. Here’s what I’ve finally settled on.
1. I’m a Web marketing consultant and copywriter first — One reason I had become overwhelmed is due to the idea that you’re supposed to be “on” 24/7. I read somewhere that we’re all radio stations and that you’re not supposed to go “dark” at anytime. Since I’m in marketing, and since I’m “supposed” to know all this stuff as well as exemplify it, I believed this meme.
It took me awhile to figure out that while social media is wonderful, it’s my work — the kind I get paid for — that pays the bills and that allows me to have a wonderful life. To produce the work that makes my clients send me emails telling me how much they love me, I need lots of uninterrupted quiet time.
2. It’s ok to focus on one platform — During my months of limited engagement, I found myself spending more time on Facebook. I like Facebook because it’s easy to use and because I can chat with friends without having to pick up the phone. It also allows me to keep up with my teenage son. (My favorite is catching him online when he’s supposed to be in class — busted!)
However, I don’t use my personal profile to connect with clients. I have good traction on my Page, but my Page posts don’t get seen by the majority of my followers due to Facebook’s suppression of my content (suppressed in order to get me to pay to promote them).
Given this, I’d find myself venturing back to LinkedIn every once in a while, but it reminds me of the juice aisle in the grocery store. Way too much going on — way too overwhelming. So I click back out.
Twitter is good, but like LinkedIn, it’s become so busy and noisy that it’s hard to stand out or make your voice heard unless you’re using automated tools to push out content (because you think you’re a radio station) — and/or you’re on it 24/7, which I’m not.
So that leaves Google Plus, and I’m happy to say, I’m liking G+ more and more. It’s easy to use. It allows me to easily create my Circles. I created a robust profile without having to pay someone to do it for me, the way I did with Facebook.
When I post something, I know who is seeing what — and those settings don’t change. (For some reason, FB regularly changes who sees my posts on my personal profile, an action I find quite irksome).
It’s also quiet — or perhaps it simply lacks that deafening roar you hear on Twitter and LinkedIn. I’m not sure.
But, best of all, more of the people who hire me are also on G+. In fact, I just got off the phone with a prospect who said, “I just added you to my VIP circle — nice profile!” Thank you, thank you very much.
It’s taken me awhile — and some angst to arrive here — but this is my social media strategy in a nutshell: Post content when I have the time when I have something to say, and focus my efforts on one platform. It feels good — and it makes sense for a small business owner like myself.
What do you think? Leave your comments below.