In the last six months or so (as the company has worked out the bugs), I’ve come to love Disqus (pronounced “discuss” although I’m always calling it “discus” like the sport), a WordPress plugin that’s used for blog publishers to help manage comments.
I love it because it’s so easy to use — both as a publisher and as a person who leaves comments. When other blogs use Disqus and you want to leave a comment, you simply login through your account; your comment then appears with your picture, name and link back to your site without you having to manually type it in each time.
In fact, it’s so easy to use, I no longer leave comments on blogs that use other commenting tools — some of which are quite difficult or require you to login through your other social media profiles or become a “member.”
In addition to being an easy-to-use social commenting tool, Disqus offers other benefits as well.
It helps build your personal brand
When you leave a comment through Disqus, a blog publisher sees your comment and accompanying photo — which helps build trust. Having a photo attached to a name helps me get to know my community better as it allows me to connect faces to names — especially across social platforms.
One thing to note, however: While Disqus can help build a positive reputation, it can also detract from it. If too many of your comments get flagged as spam, Disqus will smack your profile with a “Low Rep” tag. The screenshot below shows my “average” reputation — no flags, no spam.
It saves time
Within Disqus, you can view all of your comments across blogs as well as receive notification when someone responds to your comments (no more having to constantly check back on a hot blog conversation — woohoo!). When someone leaves a comment on my blog, I receive an email and can respond to the comment right from the email or login to my blog to do so.
It improves security
By logging in through your Disqus account to leave a comment on another blog, versus logging in through your Facebook or Twitter profile, you reduce the number of third-parties that have your information — and thus reduce the chance of your Twitter or FB account getting hacked.
Using Disqus has also dramatically cut the amount of blog spam I receive. Within Settings, you can enable all comments that contain links to be approved by you first before they’re posted live — this also prevents questionable commentators from linking back to their spammy sites.
It’s one of Google Analytic’s Data Hub Partners
Within Google Analytics, I’ve been paying more attention to the Social report that Google rolled out last year. This report is actually pretty important as it allows you to measure the impact of your social media efforts. Within this report, Google shows your network’s interaction with your content. You can see which traffic comes from which social platforms — including Disqus — and how that traffic interacts with your content.
What’s your experience with Disqus? If you have a tip for getting more out of it, please share!