In recent weeks I’ve written a couple of guest blog posts and was also featured in a great G+ round up.
I’ve been working with Ginger Burr, of Total Image Consultants, for about four years now. She is FABULOUS. She is your real-life “what not to wear” style guru and helps you with everything from choosing the right makeup and accessories to explaining to you why you must only wear clothes that make your heart sing.
In this post I wrote for her blog, I discuss how “dressing up” each day for work — even though no one sees me — has positively impacted my own perception of myself and my business. Check out the post: What Do You Wear When No One Else Sees You?
What started as a “one-time” (and yes, scary) editing project in 2010 has now become a major part of my business: book ghostwriting. (I’m currently on my fifth book.) In this post, Ghostwriters: Publishing’s Unsung Heroes, for Lucinda Helpern’s Lucinda Literary blog, I talk about how I got started ghostwriting books plus some of the lessons I’ve learned.
If you’re in B2B, you know that Facebook may not be the best channel for you. One thing I’ve been advocating to my clients is developing a G+ profile in conjunction with a blog. Why? For many reasons — the main one being that G+ is simply great for SEO.
(Or, as I read somewhere at Business Insider, “Google is the best ad product in the history of the world . . . because it’s like advertising at a store. Facebook, meanwhile, is like advertising at a party.”
As Ryan Young of Komarketing Associates says in his recent post, 32 B2B Marketers on Google+ to Add to Your Circles:
“. . . recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. The stats also show that the growth rate of Google Plus shares was approximately 18.5% per month, almost double that of Facebook (9.3%).”
If you’ve wanted to get more involved with Google+ but don’t know who to follow, do check out Ryan’s post and add a few of the marketing experts to your circles. It’s a great list!