Small industrial manufacturing companies are a whole other niche unto themselves — which is why they need marketing advice tailored to them.
Creating a professional video for your business can seem a little daunting, but it needn’t be. That’s what Mary Fitzgerald, President of Acme Wire Products Company, Inc., learned when she produced a company video.
Creating an “information-rich” website that helps prospects and sets your company apart is pretty easy if you follow these six strategies.
Generating great inbound links isn’t complicated. The secret? Good practical content on a consistent basis. That’s it.
Integrating your B2B online content with offline marketing tactics, including product packaging, makes good business sense. It also drives leads and sales.
Show the human side of your company by injecting humor — or at least a little less formality — all year round.
Your content marketing strategy should include creating unique website content that makes your company stand apart from the crowd.
For small industrial manufacturers, creating blog content is easy-peasy: look for questions that need answers.
One way to reduce overwhelm and to increase inquiries is to make your website stand apart from the crowd through unique messaging and branding.
In his book, Ogilvy on Advertising, David Ogilvy stated, “There are no boring products, only boring writers.” This advice has served me well over the years as it has forced me to view myself as a reporter who needs to find the story with regard to a company’s products, services or applications.
Growing a readership for your blog isn’t too complex. In addition to creating good content for your audience, consider these other tips as well.