In June, I sent out an email telling people about a book that was available. The PR person for the author had emailed me about it. In exchange for promoting it, I’d get my name on a “sell” page where I could promote one of my reports (along with about 50 other people).
I normally don’t promote things in exchange for something, but the book sounded interesting. I read the entire thing and then, instead of sending out the “boiler” email the PR person sent me, I created my own based on what I learned from the book.
The campaign netted me a couple of downloads. I received a few emails from people thanking me for telling them about the book and that they had ordered it.
I also received an email of outrage. How dare I “compromise myself by profiting from promoting someone else’s book!” this person went on and on. Scorching wasn’t the word. Whew!
I’m pitched all day long
I get dozens of emails every week from PR flacks asking me to promote reports, books and products. Others want me to interview their CEOs.
I get dozens of emails from people asking me if they can write guest blog posts or sponsor posts — always with the “link back to our site.”
I get dozens of emails from companies asking if they can purchase advertising on my site.
And, I get dozens of emails telling me my blog has been chosen for this or that and will I add a badge to my site (with the link back, of course).
I’m an ad free zone
The most important thing I learned last year when I surveyed my newsletter readership is that people trust me.
Because I’m very sensitive to what I promote, and because I work hard to keep people’s trust, I feel the need to write this post about what I’m currently promoting.
My last post was about The Hello Bar. I use this product and have used it since June. No one asked me to use it. My designer suggested it, I took a look at it, I liked it. I needed a Quick Tip for my newsletter this week and thought people would like to know about it. I actually received a few emails thanking me. Nice!
I’m now promoting Randy Gage’s upcoming book, Risky is the New Safe. I’ve been a fan of his for close to two years. He put out a call a couple of weeks ago for people to become a select group of Risky Ninjas to help promote his book. I applied and got selected. I’m pretty jazzed about this as I’ve met some pretty cool people all over the world. Other than that, I get nothing for promoting the book. I do it because I like the book and Randy.
The only product I’ve received for free in relation to this blog involves three boxes of Cap’n Crunch. The good Cap’n sent them after I wrote about their Facebook campaign.
Basically, my policy for this blog and website is:
I don’t accept advertising.
I don’t accept guest or sponsored posts.
I don’t try out products or sign on to services and then write about them in exchange for money.
I do occasionally accept a pitch to write about a new product — but only if it interests me — and in turn, you.