Want to know what buyers want from your website — as well as practical tips for increasing leads / inquiries? You’ll find that information in this report. KoMarketing Associates and I published this report in March 2014. While some of the results weren’t surprising, such as, buyers want marketing collateral, other results were *quite* surprising. Be sure to download this report — no registration required.
This e-book features a collection of quick tips I created for a social media campaign and includes everything from SEO and calls-to-action to newsletters and testing. Enjoy.
My colleague, Mac McIntosh, and I asked our respective networks to send us the top ten B2B marketing mistakes they see other marketers making. From email to social media, people expressed their opinions — and often quite passionately. (Gold MarCom Award Winner, 2011.)
To say that marketing has become fragmented is an understatement. Although this e-book won’t help you determine the best channel for your marketing messages, it will help you with strategy. (A Platinum MarCom Creative Award Winner, 2008)
In this report you’ll learn the content marketing tactics manufacturing marketers use to generate leads, which tactics prove most effective and organizational goals for content marketing.
Savvy companies frequently contribute articles to trade publications because they know contributed articles deliver many benefits. In this report, I show you how to pitch and write articles for trade publications. (An oldie but still goodie.)
If you’re a copywriter or professional marketer, you know typos are the bane of e everyone’s existence. In this report, I give you 12 tips for proofreading documents. Report includes a “clip and save” proofreading checklist.