My colleague, Mac McIntosh, and I asked our respective networks to send us the top ten B2B marketing mistakes they see other marketers making. From email to social media, people expressed their opinions — and often quite passionately.
The Top Three Mistakes?
- 1No marketing strategy
- 2Website not optimized
- 3Wasting lead opportunities
Are the results surprising? Yes and no. You can find reams of blog posts, reports, articles, etc. full of how-to-do-it-right information. Yet, despite all of this information, you can still find many B2B Websites that aren’t optimized and companies that throw their unqualified “leads” at sales.
You’ll find a description of each mistake as well as information from top marketers on how to avoid each one. And since it’s a crowdsourced e-book, you’ll find many of the survey responses on each page. It was a fun book to compile and write — I hope you enjoy it. If you like it, please be sure to tell your social network about it.