For many B2B companies, a blog is one of the best marketing tools they can have — yet it’s also one of the most misunderstood tactics.
If you’ve considered a blog but aren’t sure where to start, I can help you. As an experienced blog consultant and ghostwriter (and a successful blogger myself), I provide the following help:
- Getting your blog off the ground — Choosing the right platform and getting it designed. I can recommend plugins and as well as create the right Categories and tags for SEO purposes.
- Developing your “voice” — What you’ll write about and how often; your blog’s personality and voice.
- Editing / ghostwriting — Not everyone is a writer nor has time to write. I can either edit blog posts you write or write them for you and upload them to WordPress.
- Social media integration — Whether you’re active on one social media platform or a few, I’ll show you how to “push out” your content in order to drive traffic back to your site and increase engagement (both of which are necessary for SEO).
I practice what I preach. I’ve been writing my blog since 2006 and today enjoy extensive press exposure (I’ve not once pitched myself to publications — reporters all find me) as well as high engagement in the form of comments and social media shares. Due to my experience and my writing ability, I’m frequently asked to ghostwrite blogs for CEOs and highly successful consultants and speakers.
“Dianna is an exceptional content writer and business marketing strategist, especially for the way people research, access and read content today. Initially recommended to me by Joe Pulizzi, Dianna stepped right in with her SEO and content marketing knowledge, writing savvy and overall creativity to help develop a company blog, as well as additional content.” — Sandi McCann, Marketing Executive