It’s been apparent for a very long time that Facebook suppresses information. Facebook can talk all it wants about how it wants to give you the stuff you really want to see in your newsfeed — and to keep it relatively clutter free — but the fact remains, the stuff I want to see isn’t necessarily the stuff Facebook shows me.
Which also means that if you have a brand page, it’s become much, much harder to gain traction — especially if you have a smaller following.
For these reasons and more, I posted my last update today.
I think Facebook is a terrific idea. I like being able to shoot the breeze with people, see their photos, and just keep up with their lives in general.
And, I like keeping semi-track of my son. He’s 16 1/2 now and spends a lot of time either in his room blasting music or with friends. While I don’t stalk his timeline, I do keep an eye on him. He’s a pretty good kid, although I’m still rather perplexed as to why he has so many girls hanging all over him.
Maybe all those Axe products really do work.
I get that The Zuck has to make money at this thing and thus needs to pressure brands to advertise. I’m no smart 20-something, but I still don’t understand why he never asked businesses to pay for their pages in the first place. He could have used a sliding scale: 0 to 1,000 users — $15 / month; 1,000 to 5,000 — $20 / month, etc.
I think Wall Street would have loved that business model.
Anyway, I’m glad I’m done with trying to be “engaging.” About the most “engaging” thing that happens here at world headquarters of DH Communications, Inc. is when the mail comes each day and the dogs go nuts.
For now, I’m focusing on figuring out my social media strategy going forward. Since everything has changed so much, I’m focusing on one platform at a time to see if it’s the right one for my business. At the moment, I’m getting back into Twitter (@diannahuff). I cleaned out my stream and updated my profile. Give me a holler if you’re still active. I post everything in real-time — and I actually respond back.
I’d love to know your opinions, thoughts, and ideas about Facebook — or social media in general. If you’re a small business and haven’t had much luck with Facebook, are you reconsidering your strategy? Do you think Facebook is still a viable option for businesses that don’t pay for sponsored posts?